Podcasting Salmon

Any time we at Podcast Artistry™  work with a person who’s interested in launching a podcast, inevitably a slew of questions arise.

Things like:

• What’s the ideal length of my show?
• How often should I release episodes?
• What’s the best day of the week to release episodes?

I could go on, but you get the idea.

And I understand why there are so many questions.

It’s a brand new venture, they’re excited, and quite frankly, they’ve probably heard a thousand different answers to these questions before they even book an exploratory call with us.

So when we’re going through this introductory phase of launching a show – or even seeing if launching a show is a good idea – our answer is quite consistent:

“It’s really your call.”

This tends to cause a bit of frustration with new clients, at least initially.

It seems they want someone to hold their hand and make all these decisions for them.

To be honest, that is not the type of person we want to work with. And here’s why.

First off, and most important, the “newness” of doing a podcast is going to wear off eventually. Experience breeds confidence, which in turn makes our input less and less relevant.

Bottom line is the one putting all the blood, sweat and tears into their show is the one who should be making these decisions; not the firm they hire to do their production work.

If we were to make all these decisions from the get go, it might save a little bit of time and headache initially, but it will create even more problems down the line.

Power struggles are things we tend to frown on here at Podcast Artistry™.

Like we say on the front page of this website:

It’s YOUR Show; and It’s YOUR Legacy.

We always give the best guidance possible – when asked for it.

But we’ll never take the controls of one of our client’s podcasts.

Even if they ask us to do so.

Having a podcast is kind of like those salmon that swim upstream, even jumping up ten foot waterfalls.

That type of resistance against mainstream thought is essential if you’re going to last longer than a week doing it.